Why Audiences’ Voice on Developing Anti-Smoking Messages Matters

Hooked on a feeling: affective anti-smoking messages are more effective than cognitive messages at changing implicit evaluations of smoking

Because implicit evaluations are thought to underlie many aspects of behavior, researchers have started looking for ways to change them. We examine whether and when persuasive messages alter strongly held implicit evaluations of smoking. In smokers, an affective anti-smoking message led to more negative implicit evaluations on four different implicit measures as compared to a cognitive anti-smo...

Targeting anti-smoking messages: does audience race matter?

This study examined whether an adolescent's self-identified race moderates the perceived effectiveness of anti-smoking messages. A sample of 94 never smoking adolescents (59% African-American; 41% European-American) participated in this two-part study. First, they rated the persuasive strength of a series of five decontextualized anti-smoking messages (i.e., messages delivered in text format). ...

Meta-research: Why research on research matters

Meta-research is the study of research itself: its methods, reporting, reproducibility, evaluation, and incentives. Given that science is the key driver of human progress, improving the efficiency of scientific investigation and yielding more credible and more useful research results can translate to major benefits. The research enterprise grows very fast. Both new opportunities for knowledge a...

Why emotion matters

Although much is known about the representation and processing of concrete concepts, our knowledge of what abstract semantics might be is severely limited. In this paper we first address the adequacy of the two dominant accounts (dual coding theory and the context availability model) put forward in order to explain representation and processing differences between concrete and abstract words. W...

Why Ecology Matters